Brand Opus’s competition brief ‘Hatch’ asked designers to “create a brand that can give cider a new lease of life, to find a way to make I cool again”…“We want you to surprise us. Take cider somewhere we wouldn’t expect, give it a role it doesn’t have or simply make it feel fresh, new and like something we’re trying for the first time.”
Introducing "SIP" cider, a new brand that breaks away from old traditions and redefines the cider experience. With stronger, premium flavours, SIP offers a unique twist that caters to modern tastes. Whether you're celebrating a special occasion or simply unwinding, SIP has a can for everyone and every moment. Discover a new way to enjoy cider with SIP, where innovation meets exceptional quality.

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